Get SF Weekly Newsletters

Wednesday, July 15, 2009

Double (Entendre) Trouble: SFGate Headline Makes Odd Insinuation

Posted By on Wed, Jul 15, 2009 at 11:11 AM

click to enlarge Say what?
  • Say what?
Our most devoted readers may remember a post we did years ago regarding Chris Daly's bizarre facial hair and how the District 6 Supervisor needed to be installed atop the city's Weird Beard Committee, ASAP. We joked that the excitable Daly might storm out of a room when he found out he's not eligible for a Beard Award, which honor America's "culinary heritage and diversity."

Meanwhile, the Chronicle today reported that Chef Nate Appleman -- who does have a Beard Award -- is abruptly storming out of town. Unfortunately, the headline attached to this story is a rare triple-entendre, and invokes meanings we're certain the article's author did not intend.

"Chef and His Beard are Leaving" may or may not have been a slightly too-clever attempt by a headline writer to conjure up mental imagery of a man heading out of town only to realize at the last moment he'd left his beard in the cupboard. Perhaps. What it definitely wasn't was an allusion to the other meaning of "beard" -- a phony companion meant to conceal someone's real romantic partner. D'oh!

  • Pin It

Tags: , , ,

About The Author

Joe Eskenazi

Joe Eskenazi

Joe Eskenazi was born in San Francisco, raised in the Bay Area, and attended U.C. Berkeley. He never left. "Your humble narrator" was a staff writer and columnist for SF Weekly from 2007 to 2015. He resides in the Excelsior with his wife, 4.3 miles from his birthplace and 5,474 from hers.


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"