Jumping onto the anticipated big online ad revenue bandwagon, News Corp. Chairman Rupert Murdoch announced Tuesday that he intends to lift subscription fees on the Wall Street Journal's website, expecting ad revenue to pick up the $50 million in slack from lost cash, from roughly one million subscribers. This follows the New York Times decision to drop premium content charges in September, in a similar attempt to boost online advertising. Free and easy, baby. That's the way to be.
-- Brian Bernbaum