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Wednesday, August 26, 2015

State Regulators Use Pandora to Spread Water Conservation Message

Posted By on Wed, Aug 26, 2015 at 11:48 AM

click to enlarge pandora.png
If you haven't been living under an extremely dry rock, you know that California state regulators are doing everything they can to get the word out about the drought. We've seen highway signs telling us to take shorter showers, politicians promise to fine anyone who over-waters their lawn, and videos of thousands of shade balls rolling into Southern California reservoirs. But now the Metropolitan Water District of Southern California, which represents 26 water agencies, is sending their conservation message out in what could be the most effective way yet: in between blasts of music.


Metropolitan has taken to music streaming service Pandora to launch "Water Lover's Station," which features songs timed for five-minute showers, according to Bizjournals.com.

I wonder how they chose Pandora out of all the streaming services? Isn't TIDAL a shoe-in for a water-themed streaming station? Missed opportunities to make bad puns aside, the move is part of the agency's #TakeATurnCA water conservation campaign. The station also has playlists filled to the brim with water references. Simon & Garfunkel’s “Bridge Over Troubled Water?" Check. Adele's "Set Fire to the Rain?" Got it. Boyz II Men's "Water Runs Dry?" You better fucking believe it. 

A personal favorite: Creedence Clearwater Revival's "Have You Ever Seen the Rain." 

I like this idea (even if the agency failed to somehow involve the Bay Area-based band, WATERS), because if I have to take a shower under five minutes bumping the great CCR might just be enough to make the whole experience a wash.

No word yet on whether or not they plan to add the YouTube smash hit "Chocolate Rain" anytime soon. Tweet me your favorite water-themed songs. Or don't. — @MattSaincome

Story via: Bizjournals.com

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About The Author

Matt Saincome

Matt Saincome

Bio:
Matt Saincome is SF Weekly's former music editor.

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