Barf! It means something to everyone. But to S.F. Bay Area music nerds, it now ought to mean something rather different -- and, we should say, better.
The Bay Area Record Label Fair is reclaiming the acronym B.A.R.F. for its first-ever gathering next month at Thee Parkside. At least 19 local record labels will be plying their output, along with representatives of such fine music retailers as Aquarius Records, Explorist International, and ye olde Amoeba Music. Local bands Cocktails and Dog Party are playing live sets. It's basically a day party with lots of merch. The whole thing is free and all ages.
The record fair was the idea of Father/Daughter Records' Jessi Frick and ProFans' Gregory Hill, who felt that there was too much disconnect between the many independent record labels in the Bay Area. They designed the label fair as a place for label folk to schmooze and meet their fans -- and each other -- in person.
So far 19 labels have signed up to participate, including Fat Wreck Chords, Castle Face, Polyvinyl, Slumberland, Tricycle, and Alternative Tentacles. (See the full list here.) The fair takes places from noon to 5 p.m. on Saturday, Feb. 15, at Thee Parkside. Entry is free, but you can enter a raffle for $5 that will give you a shot at winning music and gift certificates to local record shops.