Bay Area Freshmen 10 Class of 2011 Star Cypher
Rafael Casal, Richie Cunning, Mike-Dash-E, Show Banga, Young Bari, Damey, Young Gully, Lil Rae, Symba, Cousin Fix, Nikatine Da King, Shady Blaze, Erik Tha Jerk, Mistah FAB, Stevie Joe, Big Rich, Bailey
Sunday, Nov. 4, 2012
Brick & Mortar Music Hall
Better than: The "Home Turf" show on KMEL, though not quite as good as KMEL in its totality.
Hip-hop is certainly no meritocracy, and in a sterile, perennially under-nourished environment like the Bay Area, it can be a particularly tough line of work.
Just ask Stresmatic. A member of the once-famous Fairfield hyphy group The Federation, he's now an elder statesman of the Bay Area scene -- which basically means he's relegated to rapping hooks on other people's radio hits. He prefers listening to rock music these days (his new group is a rap-rock hybrid called 1st Place), and says it's doubtful The Federation will return to its original glory. "We all have kids," he explained.
Surprisingly, Stresmatic might be the last person to look at hip-hop with a jaundiced eye. Sitting in the sidelines at Brick & Mortar Music Hall on Sunday, watching a rather haphazardly-organized showcase of last year's "Bay Area Freshmen 10" -- a cherry-picked group of the region's hip-hop elite -- he seemed cautiously optimistic. He's convinced that The Freshmen 10 could serve as a viable talent incubator in a scene that traditionally hasn't cared for its young.
"It definitely still matters," the O.G. said, glancing over a mostly male, mixed-race crowd of fledgling emcees with backpacks, some of whom could accurately be called "disciples." He paused, searching for a useful analogy. "It's like football," he finally offered. "There's a lot of good people that might never get drafted."
In fairness, last year's class had more draft picks than most. It included erstwhile "It" girl Kreayshawn, former YouthSpeaks prodigy Rafael Casal, expert battle rapper Richie Cunning, and Interscope signee LoveRance. Most of them garnered fleeting attention from mainstream audiences, even if their popularity was short-lived. Only one Freshmen 10 pick, Pinole radio darling IamSu, has attained real longevity since KMEL DJ Amen launched the first Freshmen 10 iteration in 2010.
About half of the 2011 laureates showed up to the showcase at Brick & Mortar, which was also crowded with older members of the Bay Area scene -- among them Fillmore rapper Big Rich, who took over for the original host, San Quinn. (Quinn apparently had a family emergency.) Wearing an oversized "BR" medallion, Rich announced that he'd retired from hip-hop at age 30, having vowed to "not still be rapping at 31." That said, he wasn't above hosting a Freshmen 10 event, or advertising the new single he'd cut with a few other Bay Area rappers (They'd evidently finished before his thirtieth birthday.)
Mid-level hip-hop showcases tend to be slapdash affairs, and this one was no exception. Helmed by a self-made mogul named Em Dub -- who turned out to be Matt Werner, a clean-cut white guy with a "Thizzler on the Roof" blazer -- it started off with a group cypher featuring Cunning, Casal, and Mike-Dash-E, which was actually the highpoint of the show. Cunning wore a trench coat and knit cap that gave him the aspect of a low-class criminal in a French gangster movie, but he delivered a fuselage of perfectly-timed rhyming couplets. He's clearly one of the best rappers in the local scene, though he may never get his due.