Dillion Francis is setting his lofty stall out to become the DJ world's most renowned taco activist. Signed to Skrillex's OWSLA label, Francis recently embraced his love of a certain brand of taco by launching the Free Taco (DJ Awareness) movement. So far, this high political endeavor has seen him give out 50 free tacos to homeless people, and will enter the second stage when he performs at the Rickshaw Stop this Thursday, Sept. 13th and bless the crowd with taco-tastic gifts. Naturally then, we decided to pester him with largely taco-related questions.
What's the thinking behind the Free Taco (DJ Awareness) campaign
Well, originally we wanted to shoot a video for our U.K. tour and wanted to go and get 50 Doritos Locos Tacos from Taco Bell and smash 'em, especially 'cause they don't have tacos in the U.K. But other things came up. So we decided to go get 50 tacos and pass them out to homeless people in the street. We decided it was a perfect idea. The DJ Awareness part kinda came out of nowhere. [Pauses] So it all kinda came from wanting to destroy Taco Bell tacos.
Specifically Taco Bell tacos?
Yes. It's specially Doritos Locos Tacos from Taco Bell, 'cause they're the greatest thing ever created.
Would you accept an endorsement from Taco Bell?
I'm already doing this Feed The Beat thing where they give you $500 worth of free Taco Bell gift cards. That's already a big stage in my career. And I'm doing a shirt with them right now.
What's the Dillon Francis Taco Bell shirt gonna be like?
It's gonna be a shirt with a taco that says DJ Awareness.
If your relationship with Taco Bell went further and they let you make up a Dillion Francis signature taco, what would it be?
It would be a rendition of the Doritos Locos Taco but it would be cheese with a crispy taco and then the flour tortilla outside that's bready. And instead of being the nachos flavor it would be the salsa verde flavor Doritos have.
So where do you stand on the all-important issue of tacos versus burritos?
I love both of them equally.
Can I push you for an answer?
I think I'd take tacos over burritos.
Have you had any really great tacos in San Francisco?
Actually I haven't. I think I need someone to take me to a really great taco stand in San Francisco. I've never had Mexican food there besides Chipotle.
Let's not go there.
Yeah, we shouldn't.
When you play your show in San Francisco, what can people expect?
It's gonna be really fun and funny. It's gonna be a lot of yelling and a lot of really good new unreleased music that I haven't played. It's gonna be eight new songs that I haven't played out at all.
Can you give us a preview of what the new songs sound like?
There's one that's actually at 128 BPM -- electro-house tempo -- that I think people are really gonna like. It's really different. Most of the other stuff is at 112 BPM, and it sounds different, like the drops are way different. And there's some other 140 BPM stuff, and then some regular tribal music stuff that I haven't played for anybody that I'm really excited about.
Do you ever play a new track for the first time and get a disastrous reaction?
My God, yes! If something's done and you see the crowd's reaction it's like, "Fuck, I totally need to go back in and re-do the drop so the crowd gets hype to it." The worst thing to do is announce it as one of your new songs 'cause they'll automatically go crazy. You want to see the natural reaction to your song so you'll see if you're actually making a good song or not.