Here, fresh off his inclusion in this year's KMEL/Thizzler Freshman 10 list of hot young Bay Area rappers, is San Francisco's own A-1, rolling through a corner store and pushing (mostly*) positivity over a Lana Del Rey-sampling beat produced by Flosstradamus. The Woo Staar-directed video is plain -- he buys a bottle of water and say hi to the homies -- but that doesn't matter, because A-1's flow is the important thing, the way it speeds up and slows down, rolling over the syllables of "...you never say a single intelligent word," or, even better, "... especially if you start me with a carbonated barley beverage."
The rhymes are smooth, almost too effortless, the message a slight twist on the ol' 'Don't fuck with me.' All A-1 acquires in his filmed romp through the market is 12 ounces of Crystal Geyser -- fitting, because this isn't a visual adventure, it's a lyrical one. With this kind of effortless wordplay, we expect more good things to come from A-1.
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* T.H.U.R.L., a word you will hear mentioned in the track, is apparently an acronym for "Think, Hustle, Understand, Really Live."