In perhaps the greatest gift to headline writers unleashed on the blogosphere this minute, Bay Area hip-hop figurehead, ordained Christian minister, and Hardly Strictly Bluegrass regular MC Hammer announced some curious news in S.F. this week:
He's starting his own search engine. And it's called WireDoo.
Explaining the search startup at this week's Web 2.0 conference, Hammer says the aim of WireDoo won't be to compete with giants like Google and Yahoo (if Yahoo can still be called a giant), but rather to provide "'a deeper kind of search' that can show relationships to queries," according to the New York Times.
For example, if someone searches for the word "car" on WireDoo, they will see results for topics related to a car, including insurance, pricing, and consumer safety ratings. Searching a stock symbol will show related investors and mutual funds.
Apparently Hammer has been funding and working with Silicon Valley startups for a little while now. And all this time we still thought he was plotting a better way to get back at Jay-Z.