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Thursday, August 18, 2011

Google's New Magnifier Music Blog Reminds Us That Music Beta Still Exists -- and That's It

Posted By on Thu, Aug 18, 2011 at 1:38 PM

click to enlarge music_beta_logo.png

Remember Music Beta? No worries, we didn't either.

Presumably to combat this very thing, Google just debuted a new music blog, Magnifier. The oldest posts on Magnifier date back to August 10, but it really got going yesterday with a "Welcome to Magnifier" post.

Music Beta is an online music storage cloud. The Magnifier blog features tracks and artists and gives the music away for free -- not to download, but to add to your Music Beta account. In other words, you need to sign up for Music Beta to listen to the free music Google recommends. There's also a library of free, non-featured tracks sorted by genre, like this list of rock tracks that works the same way.

The featured band at the moment is My Morning Jacket. Google also selects a song of the day (currently "Woe Is Me" by the Walkmen) and an artist of the week (currently Shabazz Palaces).

In short, Magnifier is useless as a source of free music unless you're signed up for Music Beta (which is free, for now). You can, of course, read the reviews and watch the interviews -- which seem pretty good -- if you're interested.

Based on what we've seen so far, we're giving this a yawn, with the hope that maybe it'll grow into something cool and relevant down the line.

What do you think? Is this the Next Big Thing, or is it the next Google Wave?


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