Surprise: They went with a beach theme!
We're kidding, of course. You can practically hear the sound of frisbees and waves in local indie-pop outfit A B & the Sea's new single "In the Sunshine," so naturally, the band went full-on sun-and-sand for the video. Apparently filmed in Santa Cruz, the clip for this new Wallpaper-produced would-be Top-40 hit -- which is out on iTunes today -- summons every warm-season visual save for the sunburn: Dogs, sand, girls in bikinis, skateboarding, VW minibus, frolicking under the pier, football on the beach, and making out. Oh, and cruiser bicycles. Did we mention cruiser bicycles?
We've got the video for you after the jump, plus A B & the Sea frontman Koley O'Brien explaining how the band's new anthem came together.
It's good that the weather's warm, because otherwise watching this would be torture. We're already kind of amazed that director Frank Door found a recent day anywhere in NorCal -- much less near the ocean -- with this much sun. But meteorological concerns aside, we have a clarification to make. Last week we introduced the stream of this song by saying it could be the local summer jam of the year. After a few more days with the song, watching the video, and observing the reaction to both, we're just gonna go ahead and say it could be the summer jam of the year, period.
We sent a brief query to A B & the Sea songwriter/frontman Koley O'Brien last week, asking him for a quick update on the band, how the new song came together, and what's next for A B & the Sea. Here's what he told us:
We've been writing an album's worth of tunes to back ["In the Sunshine"] up, which we hope to get in to record as soon as time allows. Regardless, we will be adding a few new songs to the live set, which will bridge the gap between our last two EPs and the big pop sound we've gone for with "In the Sunshine."
Eric (Wallpaper) actually had worked with us on three songs in the past: "Down and Around," "Yellow Haired Girl," and "Bone Dry." That all came in to play through us sharing the same management. We had gotten along very well with Eric and thought he shared an equal understanding of the kind of production we were aiming for. ... So when I wrote the song ["In the Sunshine"], I demo-ed it out that night in my kitchen and immediately thought of Eric as the producer. He hopped on board, and within a few weeks we were down in L.A. with him and hammered the song out in a day.
I think I knew when I wrote that chorus that this was going to be our anthem, so lyrically I tried to really capture our lifestyle. All of us were living together in a three-bedroom apartment, and I remember being out on our back porch with an acoustic guitar and writing that song in less than an hour. It's different for everyone, but for me, the work that I tend to be proudest of comes organically, sometimes to the point that you don't even need a pen. It just comes out the way it was meant to the first time, and from there you can just have fun adding on colorful complements as needed. All five of us are madly madly in love with music, and if the listeners can hear that or feel that in our songs, then we've done what we wanted to!
You can catch A B & the Sea headlining the Rickshaw Stop on June 30.