If you're anywhere around Market Street during lunchtime, chances are you work nearby or are out shopping.
It's not hard to find fresh juice in the city — or really any major city, given how popular this fad is right now.
Jack Ferry directed this simple, cute clip for the Berkeley-born Morning Benders' "All Day Day Light," from the band's still-stunning album Big Echo. It has the four band members bangin' through the song while changing clothes as the seasons inside the studio seem to change. Which means: fall leaves on the drum kit, and a snowball fight at the end. The song's lyrics flash insistently across the front of the screen in bright colors, like some '80s-meets-YouTube mashup. And never underestimate the mystery-enhancing power of sunglasses -- its the only thing keeping these guys looking like they aren't still fresh from the Cal campus (even if frontman Chris Chu and his brother Jon are the only ex-UC Berkeley students in the band.)Follow us on Twitter @SFAllShookDown
Tags: big echo, Morning Benders, Video