As BT Vice President of Web Services (and iPad consumer) Kevin Marks put it, "The appeal of the official case is just good design, because
Apple actually knew what size the iPad was before they shipped; I've
been trying to get one for my son for months." One laptop per child be
damned, we want one iPad case for every adult child with $500 of
Except there are no official iPad cases anywhere. We put in a call to
Apple PR and while they (surprisingly) got back to us promptly, they're
still looking for an explanation for the shortage. We also called our
local Apple store and were told by an Apple employee that they in fact
do have more iPads then official cases ("For awhile it was harder to
find a case than an iPad"), which shouldn't be too hard as the official
case count is currently zero.
laws of supply and demand have turned a minimalist device sheath into a
status symbol: To roll pimp style you need to have an original case.
The missing case caper is complex, confusing, and very Apple ---
Nothing makes you want something more then when it's in limited supply.
And, as always with Apple, it's not just about the appliance in our
hands, it's how we dress our lil' electronic buddies. Back in the day
we may have owned an iPod "Shuffle" and of course, the only thing we
cared about was what our Shuffle was wearing. Here's a nostalgic look
back at the 2006 Macworld conference, and our furtive search for the
right Shuffle outfit.
Naked is never nice unless it's your birthday, or you're trying
to slut it up around town (no cover = scratches, trust us). Having an
iPad is a great conversation piece, just like your cat, so just like
your cat needs clothes, so does your iPad. So what to do while waiting
to get the case?
1. Eat Cheetos while working and have a Cheeto-riffic iPad. Orange is a great color,
plus you can own the usual Apple greasy fingerprint disaster by "decorating"
your iPad in neon orange fingerprints.
2 Do NOT get an murse
for your iPad, then others won't know you have one! Non-Apple issue
iPad bags are the equivalent of owning an iPod and using black
headphones. No, the reason you get an iPod is for the uniquely distinct white headphones that double as Q-Tips.
3. If you can vajazzle your nether-regions, feel free to iPadazzle. Consider bejazzling your iPad. Get a glue-gun, some fake rhinestones and have some fun. Make it work.
4. Flavor Flav your iPad. What is a fireman without his firehat? A
man that has to introduce himself as a fireman at parties in order to get laid.
If you are not sporting your iPad visibly then people may confuse you
for... lord knows what. So tie your iPad around your neck, and emblazon
your iPad with pride. Get a grill too while you're at it.
5. Stickers are a no no. Consider instead taking a look at
these covers available online, now, ready to be shipped. They say, "I have an iPad, but I also have another 6 weeks to wait."
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