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Friday, March 19, 2010

SXSW Roundup Thursday PM Pt. 2: Surf City NZ

Posted By on Fri, Mar 19, 2010 at 8:38 AM

Levi's took over the east side of Austin for all of SXSW, creating a semi-private world of tight pants and tall beers, a denim labyrinth where the 45-minute line to grab a wristband was made slightly more entertaining by a DJ who loved Michael Jackson. Loved him so much he told the crowd repeatedly, "I really miss MJ," throwing his hands up to the King of Pop in heaven with each announcement. 

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Levi's and Fader have paired up for a couple years now to throw prestigious day parties. So it's a pretty big deal that San Francisco's own Morning Benders were on the bill. Then again, I'm a big geek for their new record, BIg Echo, so they seem like a pretty obvious choice to me. 

Live, the sound people inside the fort must've had it in for indie pop, because the folks behind the boards hammered that music so hard into our ears I think I have internal bleeding. But the Benders fought back against that all-bass, high volume setup, extending their new short gems into slightly longer tunes, and crooning for the crowd in front of a fog machine. (With such high turnover between bands and so little time for soundcheck, you've gotta take all the shit sound issues in Austin with a grain of salt). 

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Ian S. Port


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