View more photos of the bands and partygoers in the "SXSW Village Voice Media Showdown" slideshow.
At an hour when most folks were still sleeping off last night's music benders, indie rock fans started lining up around the block at La Zona Rosa, where the whole Village Voice operation was hunkered down for our afternoon of acts both on the rise (Surfer Blood, The xx, Pains of Being Pure at Heart) and the ones you might've gotten on a mixtape from an old high school boyfriend back in the day (Superchunk's "Slack Motherfucker," motherfuckers.)
The music kicked off around lunchtime, with the kids of Surfer Blood
charming the fans who'd arrived early with pop songs that veered towards Weezer territory but kept the noise messy enough to keep that disheveled indie vibe going strong..
The group was on the earnest side of the party lineup, seeming genuinely excited that people had arrived there to see them, and spilling the secret that their young skin is still pretty thin. The song "Take It Easy" was prefaced with a little explanation: "This next song is about how sensitive we are to criticism." Considering the texting-to-watching-the-band ratio remained impressively low during their set, however, it seemed Surfer Blood were performing for fans there to support their ascent, rather than give them another reason to write about bleeding from a critic's pen. And considering that the club was packed to capacity for their performance--and remained there throughout the day--further showed these guys are on a pretty rapid rise.