In the old days of the music industry, label staff loaded up their station wagons with vinyl albums and promotional goodies, and set off on Odyssey -like road trips across America, stopping at every mom'n'pop retail shop along the way. The goal was to establish direct, personal relationships with record stores, and to forge a connection between retail, artist, and label which has become increasingly rare these days.
So you've got to give it up to Seattle-based indie reissue specialists Light in the Attic, who this week launched an ambitious tour down the Pacific Northwest coast, stopping at music retailers along the way, promoting solidarity - and saving shipping costs. LITA's journey began May 18th in the home of Nirvana and Sir Mix-a-Lot; they'll hit the Bay area tomorrow, with stops at the Santa Rosa's aptly-named The Last Record Store and Cotati's Backdoor May 21; On May 22, they'll be at El Cerrito's Down Home Music and Mod Lang and San Francisco's Aquarius; On May 23, they hit Rasputins and the Groove Merchant in SF before jetting down to Santa Cruz. From there, they'll continue southward to San Diego, before swinging back to Sacramento and, eventually, back home to Seattle. Follow their Twitter feed here, or, better yet, go out and greet 'em at your local vinyl emporium.