Ren the Vinyl Archaeologist is one busy dude. When he's not DJing at his residencies on both sides of the Bay, he's opening for everyone from Dizzee Rascal to Grandmaster Flash. And when he's not doing that, he's running True Skool, a promotion and marketing outfit that recently branched out to become a social networking site. Ren stepped away from the vinyl for a moment to answer a couple questions as part of our weekly DJ Q&A series.
Name: Ren the Vinyl Archaeologist
Club night(s) where you DJ: Thursdays & Saturdays at Ivy Room, Albany (East Bay) and one-off events around the city
Style of music you spin: Soul, funk, hip hop, electro, breaks, house, trip hop and anything funky.
Tell us about True Skool: True Skool is an event promotion company, whose mission is to "preserve the legacy of hip hop". We are known for the hundreds of events we have produced over the past 9-years which have featured world class artists and emerging talent. Our weekly newsletter serves as a comprehensive urban event guide for the Bay Area scene.
How has your aim with True Skool changed over the years? Over the years, we have developed into a lifestyle marketing company that lends our services to event promoters and venues looking to promote their event. We offer street team marketing, web promotion, publicity and consulting.
Any new projects are you currently working on? We recently launched our own social networking site where people can blog, add videos, music, events and much more. http://www.trueskoolsf.ning.com
Hyphy: a sound with real longevity that has yet to hit its stride, or a style that's worn itself thin? I think that hyphy is still gonna be a force to be reckoned with as long as the beats stay funky and as long as the content stays creative.
Dream DJ partner: Kool DJ Red Alert
Favorite DJ experience: Too many...opening for Dizzee Rascal, Z-Trip, Ali Shaheed Muhammad, Afrika Bambaataa, Q-Bert, Cut Chemist, Jazzy Jeff, Grandmaster Flash, Red Alert...
Worst request: Lil Wayne (like a lollipop, he sucks. Call me a hater. ;)
Biggest burden in DJing/promoting shows:DJing to uninformed, closed minded crowd. Promoting: Risk Taking
Most treasured vinyl score: Beat Street
Musical mantra: As long as it's funky and makes me dance, I'll spin it.
Question we didn't ask you but you often ask yourself: Can I still be The Vinyl Archaeologist if I'm on Serato?