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Tuesday, October 16, 2007

It's Snowing OUTSIDE Ruby Skye, For Once: ICER AIR Plans Event

Posted By on Tue, Oct 16, 2007 at 3:56 PM

click to enlarge urbanboard.jpg

Some extreme sports will be on display at Ruby Sky Wednesday, and no, we are not talking about fighting three drunk meatheads at once.

Check the PR:

** MEDIA ALERT/PHOTO OP**

Esurance ICER AIR to Rock SF Weekly Music Awards with Urban Rail Slide on October 18

Pro Skiers & Snowboarders Gear Up for Esurance ICER AIR in November

WHAT: On Thursday, October 18, the Esurance ICER AIR crew plans to drop in on the SF Weekly Music Awards at Ruby Skye with a mobile rail jam and a ton of snow. Professional skiers and snowboarders, including ICER AIR alum Sean Fields and 2005 X Games participant Mike Shimke, will hit the snow-covered street in anticipation of Esurance ICER AIR.

Esurance ICER AIR will feature a big air ski and snowboard competition, freestyle motocross, skate, BMX vert and park courses, wakeboarding, 60 exhibitors, two music stages and a beer garden. Olympic and X Games athletes will share the spotlight with Mos Def and Talib Kweli performing live. Visit www.icerair.com for tickets and information.

WHEN: Thursday, October 18, 7 p.m. - Rail Slide

WHERE: Ruby Skye

420 Mason St (at Geary)

San Francisco, CA 94102

ABOUT

ICER AIR: The idea of skiing San Francisco became a reality two years ago. On September 29, 2005, 15,000 people watched history being made as ICER AIR took to Fillmore Street for the first-ever urban big air ski and snowboard competition. Realizing the potential for this type of event and always wanting to push the limits of creativity, ICER AIR founder Glen Griffin moved the jump to a larger venue, AT&T Park, and on November 4, 2006 turned Esurance ICER AIR into an action sports, music, and lifestyle experience. The one-day event featured BMX, skate, and wakeboard performances and competitions, with the spotlight on the first big air stadium ski and snowboard competition in the United States. The world’s most talented skiers and snowboarders launched themselves off a jump over 100 feet high and 350 long as 28,000 spectators looked on in awe. Continuing the mission of bringing the mountains to the city, Esurance ICER AIR 2007, to be held November 2-3, has evolved into a 2-day, multi-venue series of events, action sports, concerts, and parties. ICER AIR intends to grow into other cities and will announce its future plans soon. www.icerair.com

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David Downs

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