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Tuesday, October 9, 2007

Bay Area's Apple #1 Among Nubile Sorority Girls, Slain Quarterbacks

Posted By on Tue, Oct 9, 2007 at 9:34 AM

click to enlarge frat_party_1_thumb.jpg

Ad Age's poll of the mega-important yet oh-so-serial killable college student demographic yielded some interesting, if a bit obvious answers this week.

From Ad Age:

Not surprisingly, the brand that ruled with this group was Apple. It ranked as the No. 2 overall best brand by 17% of the students; ranked Nos. 1 and 2 as most anticipated products with iPhone and new iPod versions; ranked Nos. 1 and 2 in product recommendations with iPod followed by Apple products in general; and ranked No. 6 in most popular commercials.


While more than 55% of men played video games alone vs. just 21% of women. But even togetherness didn't up the video-game-play time: Only 17% of women said they had recently played a game with others, while more than 40% of the men had.

Hey, Microsoft, good luck with that Zune, eh? - David Downs

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