The promotional material for The New Rules of Getting and Keeping a Job You'll Love panel discussion and job fair says a lot of things we wish were not true. "Job seekers have to go beyond the paper resume," it says, all while, "maintaining an online persona that highlights not only IQ but also EQ." EQ, apparently, is emotional intelligence. For folks who aren't quite sure why it's important to broadcast a professional persona via social media, it's spelled out more clearly a few lines down: "Some say that cultural fit can be just as important as title or salary." Depending on your point of view, "cultural fit" as a job qualification could be a blessing or a curse. Regardless, we suspect this is the new normal, and it's probably true that the best jobs will be going to the cool kids for the foreseeable future. But hey, if you can't beat 'em, might as well join 'em. The panel includes Twitter's senior director of recruiting and a co-founder of NextSpace. Look for us in the back row.