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Tumbling Down: Yahoo's Purchase of Tumblr Incites E-Tantrums 

Wednesday, May 29 2013
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It has been amusing to watch some of the sillier, more melodramatic reactions to Yahoo's announcement that it will buy the blogging platform Tumblr. Given Yahoo's history of wrecking or abandoning services that it has purchased (GeoCities, Flickr), it's somewhat understandable that people would worry a bit that the troubled Internet giant will do the same to Tumblr. But some of the reactions are way out of proportion — after all, the Internet is filled with places to post stuff.

And anyway, if the two-decade history of the Web has taught us anything, it's that online services never truly last. There is nothing inherent in any particular platform that makes it "special." Tumblr has some cool features, but it's just another space on the Web that people fill with stuff. Yahoo's history as a wrecking ball aside, new CEO Marissa Mayer is much more with-it than the succession of her predecessors who turned the Internet giant into shit.

But that's not good enough for Tumblr's more emotional denizens. Poring over the reactions, both on sites that have already collected them and from primary sources (mainly Tumblr itself), you find reactions that border on hysterics. Keep in mind that many of these are from kids.

Here are some excerpts (sics abound):

"i'm praying that daddy david karp won't send all of us to yahoo orphanage."

"Why Would David Do this to us, he's literally abanDONING HIS CHILDREN"

"The whole Yahoo buying Tumble is stressing me out. I mean I'm kinda scared, and I don't want anything to happen to the place seriously, go the fuck away Yahoo."

"YAHOO! DO NOT MAKE TUMBLR FAMILY FRIENDLY. THIS IS THE PLACE FOR OUTSIDERS, NOT PRODUCTS OF SOCIETY. THE LAST THING WE WANT IS FOR YOU TO MAKE IT FAMILY FRIENDLY."

"This is literally the only place where I can freely ship things and express my true feelings and talk about fanfiction

If all that's gone I'll have nothing to live for ..."

About The Author

Dan Mitchell

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