"Bombard Me With the Message" resurrects 100 of these minute-or-less melodramas, and they offer plenty of what every American craves: wisdom -- or terror -- in a nutshell. PSA styles vary radically, from hokey-timely (a tacky Suicide Prevention Center spot), to concentrated flash (Film Arts Foundation's festival ad), to comic-provocative (Don't Be a Dick's reinvention of Jesse Helms as a talking penis). Then there's the downright weird, viz. gospel singer Vicki Winans' 1950s touting of a "Get Involved" program from the National Council of Negro Women. The sponsor? Aunt Jemima pancakes!
Some of these spots cry out for context; others, like PETA's ever-alarming fur show bloodbaths, are as effective in isolation as any good art. "Bombard Me With the Message" screens Saturday at 8 p.m. at New Langton Arts, 1246 Folsom (at Ninth Street), S.F. Admission is $6-8; call 626-5416.
-- Gary Morris