Get SF Weekly Newsletters
Pin It

Stiff Life 

Wednesday, Mar 20 2013
Being home to the Cardboard Institute of Technology and a chapter of the Cardboard Tube Fighting League, San Francisco is no stranger to the beauty and versatility of pre-cycled paper products, but Venezuelan-born Cristóbal Valecillos really takes cardboard to a whole new level. During his last exhibit, the photographer, who is best known for video work with pop stars like Justin Bieber, Jennifer Lopez, Britney Spears and Madonna, set out to “satirize” a wealthy American family by dressing up models in gorgeous paper clothes inside an elegant cardboard room. The result was more high fashion than high art, but there was no denying the talent behind the camera (or the loveliness of that bolero jacket made from recycled Starbucks coffee sleeves). The highlight was the actual cardboard room, complete with ornate paper rugs, a corrugated fireplace, and fiberboard taxidermy hanging on the walls. For his new show, “American Life,” Valecillos once again creates a full-scale cardboard abode, albeit more humble. An attractive multi-ethnic cast represents Valecillos’ real America: A petulant teen slouches near a mailbox in the hall under the watchful gaze of a cardboard security camera; two young girls try to repair their bike on the sidewalk. While still as posed as a perfume ad, these urban street scenes turn the cardboard into a provocative visual element, rather than the whole subject of the show.
March 29-April 27, 2013

About The Author

Silke Tudor

Related Locations


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"