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List: The Chronicle looks on the bright side 

Wednesday, Nov 4 2009
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Last week, San Francisco Chronicle executives said they were "pleased" after learning that the paper's circulation has dropped 26 percent in six months. What else are Chron chieftains pleased about?

• Recent layoffs mean everybody finally gets a parking space

• The whole "newspapers are dying" panic gives the Chronicle a ton of free media. You can't buy that kind of publicity

• The Chronicle's expensive new presses create sharp, beautiful pictures for no one to look at

• People still pretend to read Matier and Ross

• This one guy they saw on the bus seemed really into an article on page 8

• A decline in display advertising finally gets news reporting out of the pockets of big business

• A decline in classified advertising finally gets news reporting out of the pockets of small business

• A decline in circulation finally gets news reporting out of the pockets of its readers

• Struggling newspapers have successfully "raised awareness" of their plight

• The Internet seems to really be catching on in San Francisco

• Chicks dig titans of a dying industry

• Nobody reads anymore, so nobody knows how little reporting they do

• There's a recession to blame every-thing on

About The Author

Benjamin Wachs

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