is having a moment. The Memphis rapper rose to hip-hop fame in the 1990s as part of Southern-style outlaws Three 6 Mafia, later winning an Academy Award with them, but the last few years have really cranked up the man's pop culture prominence. Aside from the popularity of his own songs "Bandz A Make Her Dance" and "Bounce It," you can catch Juicy (real name: Jordan Michael Houston) featuring on blockbuster tunes like Mike Will Made It's "23," Katy Perry's "Dark Horse," and Maejor Ali's "Lolly." Music aside, he made headlines in 2013 for establishing a $50,000 scholarship he would award to the girl who could twerk the best. While Juicy eventually chose a winner who never actually twerked, his new banger "Scholarship" capitalizes on that hype to tongue-in-cheek perfection: "Say you need some extra cash to pay for college with/And it just so happens I got a lot of it/Spin around a pole while you do the splits/By the end of the night, might earn you a scholarship."