April saw one of the most bizarre indie-music placements yet. In an ad for the 2012 Honda Civic, a young girl in a superhero costume jumped into a car and raced away from pursuers to the sound of MC Chris
' rap track "Hoodie Ninja." The commercial was a bit odd, but also kind of awesome which pretty much describes MC Chris' oeuvre. Over the course of 10 years, the diminutive, cartoonishly high-voiced singer has penned odes to Star Wars' bounty hunters' cars ("Fett's Vette" being the best), sang the praises of various intoxicants and their attendant junk foods, named an album after something a G.I. Joe character said, rhymed "2 Pac" with "tube sock," and admitted that he needs the onStar navigation program to find the clit. Not surprisingly, white kids from the suburbs adore the self-proclaimed "Dungeon Master of Ceremonies." He recently raised more than $70,000 in Kickstarter donations to fund his own TV show, the aptly named MC Chris Cartoon
. (He's voiced evil rapping spider MC Pee Pants on Cartoon Network's Aqua Teen Hunger Force
.) His seventh album, Race Wars
, features more of his hella goofy lyrics and raised-on-Pop-Rocks beats, offering hyper-addictive ruminations on Quentin Tarantino, bad breakups and debatable make-ups, ninja movie sequels, and getting crazy-baked. This may not be exactly what Kool Herc and Kurtis Blow had in mind back in the '70s, but, to paraphrase MC Chris, "even those white kids who can tell the difference between Dengar and IG-88 love hip-hop."
Sun., Sept. 25, 8 p.m., 2011