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Film, "Somebody Up There Likes Me": Dangerously Quirky

"Somebody Up There Likes Me": Dangerously Quirky

To promote his 1958 B-movie, Macabre, director William Castle offered audience members fake life insurance policies, and he also hired (fake) nurses to hang out in the lobby to look ominous — the gimmick being that his film might scare…
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Calendar, Night&Day Darkness at Noon

Darkness at Noon

Film noir was made for San Francisco’s rainy, cheerless winters, when the sight of some other poor mug’s misfortune goes a long way toward brightening our day. The merry month of May, on the other hand, doesn’t seem particularly well…
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Calendar, Night&Day Inane Attractions

Inane Attractions

Where have all the gimmicks gone? The age when directors weren't afraid to draw moviegoing crowds with kitschy gambits -- like stationing a nurse at horror-flick showings in case of fright-related medical emergencies -- has long since passed. Nowadays the…
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