- re: Philip Morris International Inc.
Anne Landman isn't a real archaeologist, at least not of the sort who wields a rock hammer in the African desert. But she's become a Louis B. Leaky of corporate duplicity thanks to the help of a digital Rosetta stone…
November 30, 2005
In its efforts to increase cigarette sales in the mid-1990s, tobacco company R.J. Reynolds hit on a novel bit of niche marketing in San Francisco, according to recently uncovered documents. It created a campaign that focused mainly on two groups…
May 2, 2001
Since Philip Morris became the first major tobacco company to advertise in a gay-interest magazine in 1992, the tobacco industry has aggressively courted the gay market, and for good reason: Studies show that gays smoke at significantly higher rates than…
February 16, 2000