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News, Sucka Free City Design Within Retch: The University of California Thinks We're Too Dumb to Appreciate its Logo

Design Within Retch: The University of California Thinks We're Too Dumb to Appreciate its Logo

The benchmark for disastrously unpopular product launches may be the Ford Edsel or it may be New Coke. Last year, however, the University of California system vaulted its own entry into this hall of shame, unveiling a logo akin to…
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News, Sucka Free City U.C. FUBAR: The Logo Is Dead. Long Live the Logo

U.C. FUBAR: The Logo Is Dead. Long Live the Logo

Last week the public reacted rather strongly after the University of California released a cheaper, crappier logo for our cheaper, crappier times. Nostalgic alumni would, understandably, be averse to change — but the outcry against the new logo was swift…
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