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News, Feature The Continuing Evolution of 24th Street: Centuries of Change

The Continuing Evolution of 24th Street: Centuries of Change

Photo courtesy San Francisco Police Department Records, San Francisco Public Library In his day, Jaime Maldonado says, his father was an interloper, too. When the elder Maldonado opened La Victoria Bakery on 24th Street in 1951, the neighborhood was…
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Dining, SFoodie La Victoria's Jaime Maldonado Wins Latino Business Award

La Victoria's Jaime Maldonado Wins Latino Business Award

Jaime Maldonado understands that the Mission is changing. But unlike some residents who mourn for the past and fight the future, he's willing to change with it. His pioneering, open-minded, forge-ahead spirit has earned Maldonado this year's Latino Heritage Month…
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Dining, SFoodie La Victoria and Luis Villavelazquez Roll Out Sunday Taco Supper

La Victoria and Luis Villavelazquez Roll Out Sunday Taco Supper

Slow Sundays Where: La Victoria Mexican Bakery and Café, 2937 24th St. (at Alabama), 642-7120 When: Sun., April 10, starting at 5 p.m. Cost: A la carte pricing; the Slow Sunday special deal gives you one salad, four tacos, dessert,…
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Dining, SFoodie For Epiphany or a Secular Pig-Out, It's La Victoria's Rosca de Reyes

For Epiphany or a Secular Pig-Out, It's La Victoria's Rosca de Reyes

As a college student abroad (Scotland, near Glasgow) visiting an American friend in France (Bordeaux), I was totally charmed by the ritual of the galette des rois, the kings' cake. You ate it on or around Jan. 6, feast of…
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Dining, SFoodie Share Your Memories of La Victoria and You Could Win Something

Share Your Memories of La Victoria and You Could Win Something

Our favorite morsel from the blogs. La Victoria, 24th Street's immovable presence, is 60 years old. Instead of things like Depends and mall walkers (customary gifts for any sexagenarian) owner Jaime Maldonado wants your reminiscences ― an essay in 300…
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Dining, Eat Street vendors pushing their carts toward legitimacy

Street vendors pushing their carts toward legitimacy

Ask Curtis Kimball what his job was a year ago, and he'd have told you he was a carpenter. Now he's the Crème Brûlée Cart guy. Roger Feely was cooking for a local caterer. He's Soul Cocina these days, with…
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