When my editor asked to me check out the changes at a "Jew-ish" deli in Soma, I knew I needed to be prepared when I went got there. Solid expertise is crucial in these matters and I knew who to ask for help. I brought my favorite Jew.
"Jew-ish"? Well, even the promotional materials for Rye Project
, the most recent endeavor of Deli Board
founder, Adam Mesnick, describes the SOMA sandwich joint as a “Newish Delicatessen.” In other words, he's “taking classic items like smoked fish, rye bread, steamed turkey, and pastrami, and modernizing the preparations while ensuring the quality of the product” as the restaurant's publicist, touting the year old establishment's new menu, puts it.
And he's doing it pretty darned well. Seat Two, my Jewish expert (originally from Syracuse, N.Y.), liked what he found and he appreciated Rye Project's honesty.