Beating the previous Guinness World Record for 250 pizzas tossed, Tony's Pizza, with the help of local kids and families, tossed 263 pizzas on Saturday, June 28.
The 12-inch pizzas were required to have been tossed for at least a minute in order to qualify to beat the record.
With a street in North Beach covered in flour and dough, there were also raffles in which the proceeds went to Family House SF, an organization that specializes in helping children with cancer and their families. The benefit and challenge was both in celebration of the restaurant's fifth anniversary.
Besides tossing pizzas, participators also played with their food and even gave it a taste.