Coburn and CUESA looks to be a great match. She's from a farming family in the San Jaoquin Valley and was formerly the Executive Director of Food Craft Institute and the Eat Real Festival, as well as the Director of Communications at the Ecological Farming Association. There, she focused on building community, capacity, and commitment between farmer-members and a diverse stakeholder base.
Coburn says that she has been in the agriculture business since 1994 when she worked the night shift at San Francisco's Veritable Vegetable. Her work at the Food Craft Institute included bringing together education, entrepreneurship, and sustainability in food and agriculture. This seems to go hand in hand with CUESA's vision, as stated on its website: "We envision a healthy world nourished by environmentally sounds, humane, economically viable, and socially just food systems."
The President of CUESA's Board of Directors, Hans Baldauf, says that the organization looks forward to working with Coburn and that she is a great fit for them.
"Marcy brings a deep understanding of the issues that face CUESA and the sustainable food movement as it matures and the types of responses from entrepreneurship, to education and advocacy that are necessary to address these issues," Baldauf says in a press release.
Hopefully this means that Coburn will strive to expand the reach of CUESA and the impact of the Ferry Plaza Farmers Market.