If ever you've bought, say, a wooden bow tie or a 3-D printed necklace of a pink pistol at Urban Air Market in Hayes Valley, you're probably excited that the ever-growing D.I.Y. bazaar is kicking off a weekly night at SoMa StrEat Food Park. Having already provided a home for artists and makers, artisanal food was the logical extension.
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Founder Danielle Cohen began Urban Air Market in 2011, and had already expanded the project to marketplaces in the Lower Haight, Dogpatch, and Lower Polk when the permanent food truck caravan approached her: "They said we have this cool vibe over here, and introduced me to the idea of a night bazaar modeled on their successful Brooklyn Night Bazaar, where people can go at happy hour with music and food trucks and stuff from local designers. It's smaller, mostly clothing, jewelry, accessories and affordable artwork."
What's SoMa StrEat Food doing differently? "Just in time for the night market, they're starting a pop-up trailer, which will be permanent and for them to feature emerging street food chefs, on a rotating basis. The Beer Garden will feature mostly local brewers," she says.
And unlike lots of upscale flea markets, admission is free. This is the first step towards staking an eventual claim in cities like Portland and L.A., but for now, you can browse Salty Fox's jewelry and B-Spired's wood-carved stationery while noshing on a Me Méli donut.
Urban Air Night Market, Thursdays from 5-10 p.m., at SoMa StrEat Food Park, 428 11th St.