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Monday, December 9, 2013

AmazonFresh: Now Delivering Groceries in San Francisco?

Posted By on Mon, Dec 9, 2013 at 4:30 PM

click to enlarge An AmazonFresh delivery truck spotted today at Bush and Montgomery. - ANNA ROTH
  • Anna Roth
  • An AmazonFresh delivery truck spotted today at Bush and Montgomery.

Amazon's grocery delivery service, AmazonFresh, has long been rumored to be coming to San Francisco this fall (currently it's available in Seattle and Los Angeles) -- I wrote about it in my August cover story about the latest rise of the online supermarket. Now S.F. residents might be closer than ever to ordering groceries through the same site where they order discount Blu-Ray players, self-coiling garden hoses, and 55-gallon barrels of personal lubricant.

Last Thursday, AllThingsD reported on a possible launch of AmazonFresh this week, and today I've spotted a few of the neon green delivery trucks on San Francisco streets.

See also: The Amazing Disappearing Supermarket: Building the 21st Century Grocery Store

Amazon is notoriously tight-lipped when it comes to announcements of its product rollouts, and a query to its public relations department has not yet received a response. We'll keep you posted if we hear anything, in the meantime, is anyone part of a delivery pilot program? Would you order groceries through Amazon?

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About The Author

Anna Roth

Anna Roth

Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.


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