Get SF Weekly Newsletters

Wednesday, October 30, 2013

Local Mission Market Set to Open Next Week

Posted By on Wed, Oct 30, 2013 at 5:00 PM

click to enlarge A gleaming butcher case greets you when you walk in. - ANNA ROTH
  • Anna Roth
  • A gleaming butcher case greets you when you walk in.

Local Mission Market, the ambitious new venture from Yaron Milgrom and Jake Des Voignes (of Local's Corner and Local Mission Eatery), is on track to open next week. The 2,700 square foot market, which prominently features a large commissary kitchen where a team of professional chefs will make all the store's products in-house, sources its ingredients from local farms, ranches, and fishermen, and packages everything on the premises. If all goes according to plan, it should be open Tuesday at 23rd and Harrison.

See also: The Amazing Disappearing Supermarket: Building the 21st Century Grocery Store

click to enlarge Produce is arranged in attractive, rustic boxes. - ANNA ROTH
  • Anna Roth
  • Produce is arranged in attractive, rustic boxes.

As I wrote in my cover story about the rise of the 21st century supermarket back in August, Milgrom and Des Voignes set out to rebuild the grocery shopping experience from the ground up. In the new space, which has a modern general store vibe about it, they strive to marry old values with new technology. So, the first thing you will see when you walk in is the butcher counter with a (presumably) friendly and helpful butcher behind it, and there are attractive, locally made bins housing bulk ingredients and local fruit and vegetables.

click to enlarge Bulk ingredients have an exclusive iPad app for easy labeling. - ANNA ROTH
  • Anna Roth
  • Bulk ingredients have an exclusive iPad app for easy labeling.

But instead of awkwardly writing numbers on twist-ties to identify your bulk groceries, you use a snazzy, proprietary iPad app to weight and tag your ingredients, and roving, iPad-equipped checkers will be on the floor to help you get out of the store more quickly. The market will also launch with a full online webstore where you can order groceries to pick up or for delivery in the Mission.

click to enlarge Large demi-johns will be filled with infused oils and house-made vinegars. - ANNA ROTH
  • Anna Roth
  • Large demi-johns will be filled with infused oils and house-made vinegars.

The space has the same quasi-industrial, reclaimed wood décor that so many new restaurants and bars have these days, but it's beautifully done, and, as Milgrom says, was chosen contentiously as a nod to the industrial, warehouse-y history of the Mission neighborhood. Chalkboards display daily specials and the prices and item names of shelved items. There aren't any aisles, and you'll be able to peek into the production kitchen from cutaway windows and interact with the chefs at work. And true to the market's mission, everything is local, down to the Black Acacia tree that makes up the check-out counter, felled in Laurel Heights.

click to enlarge All sorts of jams and such are made in-house. - ANNA ROTH
  • Anna Roth
  • All sorts of jams and such are made in-house.

Aside from all that, Local Mission Market also seems like it will be a great place to shop for groceries. The store will be making its own vinegar, vanilla extract, hot sauce, cured fish, jams, pickles, bread, crackers, pasta, sauce, sausage, stocks, sauces, sofrito, caramelized onions, vinaigrettes, and more, and will also sell things like chicken carcasses for stock-making purposes -- all of it made from the same ingredients that Milgrom and Des Voignes use in their restaurants. The goal of a lot of these pantry ingredients is to make putting a tasty dinner on the table easier and faster for busy Missionites. "It gives you the ability to build hours of cooking into your 20-minute meal," Milgrom says. For the extra-busy, there will also be small-batch prepared dishes available throughout the day.

click to enlarge All the ingredient labeling is done on a computer in a corner of the kitchen. - ANNA ROTH
  • Anna Roth
  • All the ingredient labeling is done on a computer in a corner of the kitchen.

Because everything is sourced locally, the inventory will fluctuate based on the season, and there won't be any tropical fruit. Milgrom and Des Voignes are allowing coffee, tea, chocolate, and spices, with the caveat that they're handled by local producers (i.e. the coffee is roasted locally, the spices are from a local importer).

I'll be honest: When I first talked to Milgrom for my supermarket story, back in July, the construction workers were just putting in the drywall and the whole concept seemed like a beautiful, ambitious dream. Now it's nearly finished, and I'm excited to see how this new vision of the grocery store works in the community.

click to enlarge The logo was designed by MIssion design shop Titlecase. - ANNA ROTH
  • Anna Roth
  • The logo was designed by MIssion design shop Titlecase.

Follow @annaroth


  • Pin It

About The Author

Anna Roth

Anna Roth

Bio:
Anna Roth is SF Weekly's former Food & Drink Editor and author of West Coast Road Eats: The Best Road Food From San Diego to the Canadian Border.

Comments

Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook

Slideshows

  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"