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Friday, October 18, 2013

Study Suggests Oreos are as Addictive as Cocaine

Posted By on Fri, Oct 18, 2013 at 1:20 PM

Researchers at Connecticut College found that gobbling Oreos aroused more neurons in the brain's pleasure center than the exposure to abused drugs. - TEHCHEESIONG / SHUTTERSTOCK
  • tehcheesiong / Shutterstock
  • Researchers at Connecticut College found that gobbling Oreos aroused more neurons in the brain's pleasure center than the exposure to abused drugs.

It's official: Oreos are just as addictive as cocaine.

When tested on lab rats, a Connecticut College study has found the pleasurable effects of eating "America's favorite cookie" are similar to that Saturday-night nose candy. Or everyday nose candy, depending on how much of an addict you are.

The study was designed by Joseph Schroeder, an associate professor of psychology, to reveal the addictiveness of high-fat and high-sugar foods and how it has led to the obesity epidemic. Schroeder found a strong parallel between Oreos and a specific environment and cocaine or morphine and a specific environment. The study also found that gobbling Oreos aroused more neurons in the brain's pleasure center than the exposure to abused drugs.

A maze was constructed as part of the experiment and the rats hooked on Oreos spent as much time on the "drug" side of the maze as those who were habituated to actual drugs.

It's no wonder there are so many remakes of the chocolate biscuits with the frosted creme filling. Come on, when was the last time you peeled back that plastic blue packaging and had just ONE cookie? It's a successful formula that keeps you wanting more.

Considering a cheaper alternative to your "street caviar" hang-up? You might be in luck.

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Rhys Alvarado

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