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Monday, October 7, 2013

Your Morning Coffee: David Hasselhoff and Vintage Sexism

Posted By on Mon, Oct 7, 2013 at 9:00 AM

click to enlarge hasselhoff.jpg

It's Monday, and in lieu of our usual hard-hitting caffeine and café news, we've decided to take a step back and look how far we've come since the days before single origin espressos were cool, before everyone knew what a Gibraltar was, before Blue Bottle totes outnumbered Frappuccino sightings.

See also: Linea Caffe: A Coffee Shop A-Team

Q & A with Lauren Crabbe of Upcoming Café, Andy town

This Week in Coffee: S.F.'s Best Roasters, Annoying Orders, and Upcoming Openings

That means going all the way back to this collection of rampantly sexist coffee commercials from the 60's when no woman could be trusted to make good coffee, and all the dudes were mad. Thank goodness Folger's was around to save the day.

In more recent advertising, the convenience store chain Cumberland Farms convinced David Hasselhoff to figure in its newest ad for 99-cent coffee. There is a beach, dolphins, a jet ski, and the Hoff's prolific mane blowing in the wind. As if we'd settle for anything less.

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Molly Gore

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