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Friday, March 29, 2013

Coffee Culture Will Combine Fro-Yo and Espresso in the FiDi

Posted By on Fri, Mar 29, 2013 at 1:00 PM

  • Molly Gore

If you've been part of the daily midday mass exodus to the Curry Up Now truck in the FiDi, you've probably passed a mysterious and jazzy storefront on Bush Street with the name "Coffee Cultures" stamped across the front window.

The upcoming café is a new venture from Jason Paul, former co-owner of Coffee Bar who split with the company in 2012. The name of the new spot plays on two ideas behind the business: Counter Culture Coffee and frozen yogurt. While we do love brands that lend themselves to wordplay, coffee and yogurt seem odd bedfellows. We're keen to see how they'll partner. It's not the only unexpected alliance the place has planned -- the Coffee Cultures press release is rife with romantic teasers, promising a place where "investment bankers sit alongside bike messengers." What a dream it would be.

See also: Four Reasons to Just Say No to Coffee Pods

"Deliciousness is My Primary Concern": Watch This 12-Minute Coffee Documentary

How Many Artisan Coffee Shops Does San Francisco Need?

For those who don't know, Counter Culture is a venerable roaster out of North Carolina, and one of the last third wave coffee companies to make it to the West Coast. Coffee Cultures is not the first café to serve coffee exclusively from Counter Culture, Stanza Café in the Haight has offered the roaster's beans as an exclusive account since November.*

Other spots, like Stanza, occasionally serve Counter Culture coffee on rotation with other roasters, but this is the first spot to form an exclusive partnership. There will be a pour-over brew bar, a Fetco station, and we hear the baristas will be trained by the 2012 US Barista Champion Katie Carguilo.

Paul's first corporate jobs were in the Financial District, sparking long ago the desire to start a brand in the area. Besides the coffee, and tea from Five Mountains, the shop will offer two flavors of Straus frozen yogurt with a swirl option, seasonal toppings including fruit and Anthony's Cookies cookie dough, as well as banh mi sandwiches, salads, steel cut Irish oatmeal, and seasonal fruit salads to round out the menu. That's right. Anthony's Cookies are available as dough. That might be the most exciting thing we've learned this year. The spot is set to open in May.


*An earlier version of this story incorrectly stated that Coffee Culture would have the first exclusive Counter Culture account. SFoodie regrets the error.

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