Zagat made a few blunders for the release of the 2013 San Francisco Bay Restaurant guide, Inside Scoop noticed yesterday, including spelling the name of 'San Francisco' wrong on the book's spine.
The new guide to the city's best restaurants wasn't supposed to go out at all, and the company is currently trying to recall all the editions from local bookstore shelves.
These books may soon be collector's editions thanks to the typo on the spine, which reads 'San Francsico.'
Zagat was acquired by Google about a year ago to bolster local listings on Google+ places. In August, the tech giant also acquired the travel brand Frommer's. Looks like they're learning about the print business the hard way.