A video posted on YouTube called "The Crazy Nastyass Honey Badger," a witty parody of a National Geographic wildlife documentary, has garnered more than 48 million views since January 2011 and officiated a meme and catchphrase: "Honey badger don't care!" More recently, it has inspired a new line of barbecue sauce from San Francisco.
Honey Badger BBQ Sauce comes in a container that looks like a honey bear but is actually a vicious creature holding a snake and snarling, which is pretty much what the honey badger does in the YouTube video. The sauce has a honey and habanero pepper base, and there's also a limited edition "triple cobra strength" version that is only fit for humans with a badass capacity for extreme hot sauce.
As of this writing, a Kickstarter campaign to get Honey Badger BBQ Sauce off the ground has raised $33,735 of a $40,000 goal. The money will help with the costs of creating the packaging and a production line. The project will be funded if it reaches the goal on or before August 31. And if successful, Honey Badger BBQ Sauce should hit the marketplace shortly after.