With its charmingly mismatched decor and dishware, Lovejoy's Tea Room feels like a step back in time. But the Noe Valley institution that welcomes tea enthusiasts with or without frilly white gloves has had a thoroughly modern makeover in its flavor and merchandise departments.
Perhaps to combat the impolite crime of stuffing extra lemon curd into one's handbag after high tea, there are now jars of Meyer lemon or cranberry curd ready to take home. Tea samplers in unconventional new flavors such as licorice spice, hazelnut, and lemon meringue sit across from the classics. And, perhaps most sharply, Lovejoy's has put its own twist on the meme of the old British "Keep Calm and Carry On" campaign with "Keep Calm and Make Tea" aprons and totes.
The full breadth of items (and many more impulse buys) are available in the retail annex across the street, Lovejoy's Attic (1351 Church).