It seems sometimes that San Franciscans grow too used to the reigning coffee regimes. Blue Bottle, Sightglass, Ritual, etc. have been prominent for so long that it's easy in the city to forget that the Bay Area and beyond (both North and South) is home to a bevy of up and coming coffee companies.
The Upper Haight is the newest neighborhood to be sucked in to the vortex of high-end coffee, or at least that's the idea behind Flywheel Roastery, the upscale cafe next to Whole Foods on Stanyan that threw open its doors on Friday. Word is to expect iced mochas, frappés, and sweet treats. Beans will be roasted on site once a roaster arrives, and baked goods include pumpkin bread and a homemade bread budding.
Meanwhile, Augie's Coffee, based in Redlands, California, is making a foray into the S.F. coffee jungle, plying its wares at the Upper Haight's other, relatively new coffee spot, Stanza Coffee & Wine Bar (located in the former Coco-Luxe space). Roasted by the father-and-son team of Andy and Austin Amento, Augie's is looking to "source and roast only the highest caliber" beans. The coffee desert once lorded over by Coffee To The People and The People's Cafe seems to be showing a few new, exciting sprouts.
Noah Sanders tweets at @sandersnoah. Follow SFoodie on Twitter: @sfoodie.