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Thursday, March 1, 2012

Poitín 1661 Update: Mission Accomplished

Posted By on Thu, Mar 1, 2012 at 2:30 PM

Ashlee Casserly
  • Ashlee Casserly
SFoodie raises its cup for former San Francisco bar tender Ashlee Casserly. Last week we dished about her Kickstarter campaign for her authentic Irish white whiskey,1661 Poitín. She reached her goal of raising $40,000 Monday, two hours before the deadline. The grand total is $43,451. Introducing American liquor connoisseurs to this Irish recipe is now officially in the works.

"I was up watching it all night until around 5 a.m. with so many people commenting and watching the progress too. By the end people were raising their pledges just to get me to the target by the deadline," said Casserly.

This is only the beginning, Casserly says. Brand labels and the formula needs government approval before distillers can start working on the product. Before tackling that, she has to fulfill all of the rewards for her financial backers on Kickstarter including 1661 Poitín T-shirts before St. Patrick's Day.

"This has been such a hectic month, but I loved every minute of it. This has been one of the most gratifying things I have ever done and I really am so thankful to everyone who helped make it possible," said Casserly.

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