Newspapers and blogs aren't the only businesses that need to think about search engine optimization. The East Bay Express has taken it upon itself to demand that restaurants pick SEO-friendly names as well. Not long after the paper called out certain bands for being un-Googleable (have you ever tried looking for Girls videos on YouTube, for instance?), EBX writer Ellen Cushing came up with a list of East Bay restaurants with names so generic they're hard to look up online. SFoodie has had issues ourselves googling Local Cafe and The Alley, and we agree with her: "Telegraph" is almost impossible to find online.
Perhaps it's a better idea these days to to pick a restaurant name that's hard for English speakers to pronounce -- the brand-new Kúuup or Tayyibaat, for instance -- rather than a name like Taqueria San Francisco. TSF may have a website, for all SFoodie knows. We've just never been able to find it.