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Thursday, December 29, 2011

Best Practices for Writing End-of-Year Food Trend Lists

Posted By on Thu, Dec 29, 2011 at 9:00 AM

click to enlarge best_practices.jpeg
It's that top-10 time of year. All of us food writers are busily compiling "Top 7 Foods We Don't Want to See Covered in Truffle Butter in 2012" and "15 Gadgets We Won't Live without in the New Year." What can we say? We're in our parents' living room, bombed on eggnog suckers for lists, and so is everyone else. This year, SFoodie is taking a break from prognosticating ourselves and teaching you to write your own 2012 trend list. 'Tis the season of giving.

Start by announcing that something is the new something.
Whether it be whoopie pies are the new cupcakes or fried chicken is the new bacon, something must be in, replacing something that must be out. Bonus tip: Be sure to mention bacon. Bacon bacon bacon.

click to enlarge Mission Mini's cupcakes: Ja ja or auf wiedersehen?
  • Mission Mini's cupcakes: Ja ja or auf wiedersehen?

Make some sort of proclamation about food trucks and/or pop-ups
Either they're over or they're here to stay. Pick a side.

Write about how great the locavore movement is.
Whether it be the magic of kombucha or the glory of CSA meat, you have to wax poetic about how Slow Food saved children's lunch/Wyoming cattle ranchers/Christmas in 2011. If you want to mix it up, you can write about how you're tired of being perfect and all you want is for it to rain McRibs in 2012.

Go vague.
People will spend less. Cooking will go global.

Then get eerily specific.
Can't you see that 2012 is all about grilled cheese-infused vodka and chicken skin?

Insist 2012 will all about the things you like best.
Because you are obviously a mirror of all that is fashionable in Brooklyn, Dubuque, and Wilmington. Hand-carved kitchen spoons: so 2012. Small-batch artisanal port cheese spread: 2012! Korean food: unquestionably the cuisine of 2012 (as well as 2011! 2010! and 2009! But we all keep hoping). Next year, the world will finally confirm your own impeccable taste.

Laura Beck is a founding editor of Vegansaurus! and tweets at mrpenguino. Follow SFoodie on Twitter: @SFoodie, and like us on Facebook.
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