Introducing Ourtisan, a new website that allows members to find local higher-end brands, share their discoveries with friends and family, and then shop online. Online shopping, woohoo! Love never having to leave the house, it's the best. Ourtisan's membership is free, so there's no cost to check it out. It's launching with a curated list, featuring about 100 brands, including TCHO Chocolate, Mission Minis, and Shachi's Sweets & Savories.
Jonathan Chin, one of the gentlemen leading the Ourtisan charge, says the idea originated from their daily lives -- picking up olive oil from one local vendor, chocolate from another, and chai from a third. They wanted to build a central platform that would allow users to use their social graph from Facebook and Twitter to discover these great merchants in one place, connect with them and ultimately, purchase their products.
Jonathan is San Francisco born and raised, and feels very passionately about the food scene here. He's enamored with Chantal Guillon Macarons, Bariani Olive Oil, and Emmy's Pickles and Jams, which he confesses might be better than the stuff his mom makes -- but we all have to promise not to tell her.
When asked about the future of San Francisco's food scene, Jonathan says:
We see the future of food in San Francisco as an evolving patchwork of really great vendors producing amazing products that are consumed everywhere. We hope that Ourtisan is an integral part of the discovery process for users and a powerful tool for great local vendors.
To celebrate the website, Ourtisan is hosting a beer and ice cream party at Bacetti's Ice Cream Factory this Friday, and we're all invited. Beer and ice cream? GENIUS. The party is RSVP only, so you better get on it.