The WaffleMania truck popularized the dense and chewy Liege waffles, which are great. But sometimes SFoodie craves the other Belgian waffles, the light and crispy rectangles from Brussels -- they've got deep pockets that no Eggo can match. So we were ecstatic to find Bloem 'n Sugar, a waffle shop that makes both kinds just a few steps from the Powell BART station.
The name Bloem 'n Sugar is not slang; Bloem means flour in Dutch. The place opened in late April, but is still so new that it wasn't listed in the Westfield directory onsite when we visited. Owners Michael and Ashley Capelle want to bring a taste of their country, so the shop includes everyday items like Belgian Speculoos cookies and Douwe Egberts coffee. The menu is simple: Order a signature waffle combination or make your own. Add toppings for 50 cents each, or for just $2 they'll stuff as much as will fit in the container. A plain waffle ($4 for Liege or Brussels style) is the traditional way.
We wanted the works, so we ordered a Very Berry Belgian ($7.50) loaded with strawberries, raspberries, blueberries, strawberry ice cream, and whipped cream and topped with strawberry syrup and chocolate sauces. After just a few minutes, we were digging into our hot and crisp Brussels waffle. It was simply delicious. Children and those with small appetites can get a mini waffle with two toppings for $1.50.
Bloem 'n Sugar 865 Market at Fifth St. (in Westfield San Francisco Centre), 615-0064