Get SF Weekly Newsletters

Monday, December 6, 2010

Local Pisco Expert Signs Book, Gets Wonky at Pisco Latin Lounge

Posted By on Mon, Dec 6, 2010 at 5:43 PM

Guillermo Toro-Lira has penned a history of Peruvian brandy in California.
  • Guillermo Toro-Lira has penned a history of Peruvian brandy in California.

Every movement needs a historian, someone who can frame events with the trajectory of inevitability. For Barbary Coast cocktail cultists, that historian is Lima-born Guillermo Toro-Lira. Like some early Christian saint, Toro-Lira quit his tech job to devote his life to study ― of the Peruvian brandy pisco, the heart of San Francisco indigenous guzzler Pisco Punch. Wings of Cherubs (BookSurge, $19.95), Toro-Lira's first book, documented his search for Pisco Punch lore. Now Toro-Lira has published History of Pisco in San Francisco (CreateSpace, $24.99), which tracks pisco's historical record in California. Toro-Lira officially launches the book next week at Pisco Latin Lounge with an A/V presentation ― just like high school, only you'll have a pisco buzz. The event is free, though there's a $20 special that includes a copy of Toro-Lira's book and a drink made with Barsol Pisco. The whiff of extreme cocktail geekery? Absolutely gratis.

History of Pisco in San Francisco Book Signing and Seminar

When: Mon., Dec. 13, 6-9 p.m.

Where: Pisco Latin Lounge, 1817 Market (at Octavia)

Follow us on Twitter: @sfoodie. Contact me at

  • Pin It

Tags: , , , , ,


Subscribe to this thread:

Add a comment

Popular Stories

  1. Most Popular Stories
  2. Stories You Missed

Like us on Facebook


  • clipping at Brava Theater Sept. 11
    Sub Pop recording artists 'clipping.' brought their brand of noise-driven experimental hip hop to the closing night of 2016's San Francisco Electronic Music Fest this past Sunday. The packed Brava Theater hosted an initially seated crowd that ended the night jumping and dancing against the front of the stage. The trio performed a set focused on their recently released Sci-Fi Horror concept album, 'Splendor & Misery', then delved into their dancier and more aggressive back catalogue, and recent single 'Wriggle'. Opening performances included local experimental electronic duo 'Tujurikkuja' and computer music artist 'Madalyn Merkey.'"