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Wednesday, August 18, 2010

The Summit's Kinko's-Style Guerrilla Marketing

Posted By on Wed, Aug 18, 2010 at 4:16 PM

click to enlarge Calling all beanie-rocking, studded-belt-wearing art students. - JOHN BIRDSALL
  • John Birdsall
  • Calling all beanie-rocking, studded-belt-wearing art students.
Looks like Desi Danganan is engaging in a bit of old-school guerrilla marketing, Kinko's style. Summit, the ex-Poleng proprietor's café, restaurant, and art gallery slated for 780 Valencia, is due in September. Yesterday we found this flyer masking-taped to the side of a Guardian newspaper box just outside the Academy of Art building on Townsend:
The Summit presents an artisan approach to modern café culture. Features Blue Bottle Coffee and Red Blossom Tea. Serves conceptually creative cuisine, democratically priced. Celebrates the connoisseur as curator at Peek gallery.
Translation: Hey kids, plan to plug your laptops into our sockets.

Feel the buzz.

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