That's sort of what happened last Saturday, when a first-ever market debuted at the Cow Palace, with just about zero fanfare. Organizer Ron Pardini, executive director of Fremont-based Urban Village Farmers' Market Association, declared the turnout lighter than he expected. "We hope that the community would support it," Pardini says. He's taking out ads in Asian American newspapers to try to boost attendance this weekend.
The market, which spread almost 50 vendors over the lower lot at Gate D, came about with help from the office of California Assemblywoman Fiona Ma, and San Mateo County Supervisors Adrienne Tissier and Carole Groom, working with Cow Palace management and the city of Brisbane. "All felt that this regional area was very under-served for fresh produce," Pardini says.
Cow Palace Farmers' Market: Lower lot, Gate D, 2600 Geneva (at Carter), Daly City; Sat., 9 a.m.-1 p.m.